Privacy Policy – MarchForwardAI

Privacy Policy

Effective Date: 07/07/25

Last Updated: 07/07/25

Company Name: MarchForwardAI

Registered in: United Kingdom

1. Introduction

MarchForwardAI (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect any personal data you provide via our website, social platforms, forms, and communications.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and PECR.

2. What Information We Collect

We may collect and process the following types of data:

  • Personal Information: Name, email address, phone number, business name
  • Lead Information: Data entered via contact forms or AI chatbot interactions
  • Technical Data: IP address, browser type, operating system, time zone
  • Marketing Preferences: Data related to email opt-ins or ad campaigns
  • Client Information: Project requirements, communications, usage data from deployed AI assistants

3. How We Use Your Information

We use your data to:

  • Provide and manage our services (AI assistants, automations, lead generation)
  • Respond to enquiries and communicate with you
  • Send proposals, invoices, and contracts
  • Improve our website, systems, and client support
  • Send promotional or educational content (with your consent)
  • Ensure compliance with legal and contractual obligations

4. Legal Basis for Processing

We process personal data under the following legal bases:

  • Consent – where you’ve given explicit permission
  • Contractual necessity – to fulfil services you’ve requested
  • Legitimate interests – to grow our business and improve services
  • Legal obligation – where required to comply with the law

5. How We Store and Protect Your Data

We store data securely using encrypted systems and trusted platforms (e.g. Google Workspace, CRMs, project management tools). Access to your personal information is limited, and we regularly review our security protocols.

All personal data is stored on servers located within the UK or EEA where possible.

6. Data Retention

We only retain personal data for as long as necessary to:

  • Fulfil the purpose for which it was collected
  • Comply with legal, accounting, or reporting requirements

You can request deletion at any time (see Section 9).

7. Sharing Your Data

We do not sell your data. We may share your data with:

  • Trusted subcontractors or software providers (e.g. CRM, analytics, automation platforms)
  • Legal or regulatory authorities when required

We ensure all third parties comply with data protection obligations.

8. Cookies

Our website may use cookies to enhance user experience. You can manage cookie preferences via your browser settings.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccuracies
  • Request deletion (right to be forgotten)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, email us at: [email protected]

10. Contact Us

For any questions or concerns about your data, please contact:

MarchForwardAI
Email: [email protected]
Location: Wolverhampton, United Kingdom

If you’re unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

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